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Softer
Make a video

Marketing and explainer videos for software

Say It. Ship It.

Describe your video in one sentence. Softer writes the script, narrates it in a natural, studio-grade voice, and designs every frame from scratch in your fonts, colours and product UI, the way a motion designer would. Then you change anything by asking.

Make your first videoSee how it works

Start on the Free plan: 1 video, $0.

“A 60-second launch video for Ledgerly’s new approval workflows, for finance leads.”

to render a finished 30-second video in 1080p, in our testing
~34s
flat per video on paid plans, with edits included
$8–10
stock clips, avatars or generated footage: every frame is designed for your video
0
sentence to change the voice; the video re-times itself to the new read
1

The problem

Skip the Agency. Keep the Polish.

An animated explainer from a studio is weeks of kickoffs and revision rounds, and a budget that only the biggest launch can justify. So most features ship without a video at all.

Hiring a video agency

Cost per explainer

Typical published range for a 30–60s animated explainer

$5k–$25k
Turnaround

Script, storyboard, voiceover and animation rounds

4–10 weeks
After delivery

New feature, new price, new language: a change order

A new quote

Sources: agency pricing we compared.

Making it with Softer

Cost per video

On paid plans; edits inside a video are included

$8–$10
Turnaround

Watch the preview build live, then export 1080p MP4

Minutes
After delivery

Ask for the change and it re-renders

A sentence

How it works

Describe. Watch. Refine.

  1. 1

    Describe

    Type or dictate one sentence: the product, the audience, the moment. Or paste a script you already have. Pick 16:9, 9:16 or 1:1 and a length from 15 to 120 seconds. Add a deck, PDF or screenshots if you have them.

    “A 30-second vertical teaser for our new Slack integration, for ops managers.”

  2. 2

    Watch it build

    The agent writes the script, records the voiceover as one continuous read, adds a music bed and designs and animates every scene as code, on your brand, with word-timed captions. The preview builds live in front of you.

    Script → voice → music → animation → captions

  3. 3

    Refine and export

    Ask for any change in plain words, to the script or the picture, and it re-renders; the voice, captions and animation re-time to a new script. When it's right, export a 1080p MP4 for your site, your launch post or your changelog.

    “Faster intro, and end on the pricing page.”

Who writes the script? Either of you.

Every route stays editable in words.

  • Softer writes itDefault

    From your one-sentence brief, paced to your length, one idea per beat.

  • Paste your own

    A finished script is used word for word, exactly as you wrote it.

  • Bring a rough draft

    An outline or a messy first pass. Softer tightens it into a timed script.

Then change it by asking: “make the opening punchier”, “cut the second paragraph”. The voiceover, captions and animation re-time to the new script.

Agency-quality design

Designed Frame by Frame. Never Templated.

Every Softer video is designed and animated from scratch as motion graphics, by an agent that works the way a motion designer does. Here is what goes into a single frame.

Swipe to see the whole frame. Anatomy of a frame, from a video for Ledgerly, an invented finance app. Illustrative mock-up.
  1. 1

    A real type hierarchy

    Display, subhead and label on one consistent scale, so the eye knows what to read first. Not a single size of bold text.

  2. 2

    Your design system

    Your logo, palette and fonts from the brand kit, used as a system: one accent, quiet neutrals, the same faces as your site.

  3. 3

    Your product, rebuilt as motion

    Interface built from how your product actually looks, using the screenshots in your brand kit, and animated as motion graphics. No stock footage, avatars or generated video.

  4. 4

    Type that lands on the word

    Kinetic type is timed to the voiceover: captions highlight word by word, and every reveal lands on the word that introduces it.

  5. 5

    One idea per beat

    Each beat says one thing and holds long enough to read. The script is paced for the length you asked for.

  6. 6

    The preview is the export

    The export is the video you approved in the live preview, rendered as a clean 1080p MP4. No surprises between the two.

From one sentence to a paced storyboard

Illustrative example

“A 45-second launch video for Ledgerly’s approval rules, for finance leads.”

  1. 0:00Hook

    “Month-end shouldn't mean forty email threads.”

  2. 0:12Show (the frame above)

    “Set a rule once. Invoices route themselves.”

  3. 0:24Proof

    “Every decision is logged: who, when and why.”

  4. 0:38Ask

    “Ledgerly. Start free today.”

On brand

Your Design System. Not a Template.

At signup, Softer reads your website once and builds a brand kit. Every new video starts from it, so the first cut already looks like your product, not like everyone else's.

Example kit for Tallystone, an invented finance brand.

  • Read once, at signup

    Softer reads your website and builds the kit: logo, colours, heading and body fonts, and screenshots of your product.

  • Your fonts, matched properly

    Your actual font where it can be used, otherwise the closest open equivalent. Or upload your own font files.

  • Every video starts from it

    No template to pick and recolour. The first cut already uses your type, palette and product.

  • Editable any time

    Change a colour, swap the logo, add screenshots or fonts. New videos pick up the change.

  • No silent rebrands

    Each video keeps the brand it was made with, so editing the kit never quietly changes a video you already shipped.

  • Typography

    Generic template
    The template's fonts, or a font picker
    Your Softer brand kit
    Your heading and body fonts, or the closest open match

  • Colour

    Generic template
    A preset theme you recolour by hand
    Your Softer brand kit
    Your palette, applied as a system: accent, neutrals, background

  • Product

    Generic template
    Placeholder mock-ups or stock clips
    Your Softer brand kit
    Built from screenshots of your real product

  • Layout

    Generic template
    The same layout every customer gets
    Your Softer brand kit
    Designed for this video's script, beat by beat

  • Where the brand comes from

    Generic template
    A brand kit you set up by hand
    Your Softer brand kit
    Read from your website, then yours to edit

Industries

One Engine. Six Very Different Videos.

Softer has no house style. The look comes from your brand kit and the tone comes from your audience, so a security product gets a tense, cinematic cut and a finance tool gets a calm, data-led one.

All six brands are invented. Frames are placeholders; sample videos are coming soon.

Voice and sound

Sounds Like a Studio. Moves With the Voice.

The narration is the spine of the video. Softer records it as one natural read, then times every caption, reveal and cut to it.

  • Studio-grade narration

    Natural voices from a professional voice library, recorded as one continuous read. Nothing is stitched together line by line, so pacing and intonation carry from one sentence to the next.

  • Your names, said right

    Brand and product names are pronounced right, in one consistent voice from the hook to the call to action.

  • Change the voice in one sentence

    Ask for a warmer, calmer or entirely different voice at any time. The video re-times itself to the new read: captions, reveals and cuts move with it.

  • Music and sound, mixed under the voice

    A music bed matched to your brand sits under the narration, with optional sound effects on the cuts.

Edit by conversation

Ask Anything. Branch Everything.

An agency hands you a finished file. Many AI tools hand you a regenerate button. A Softer video stays editable, because it is built as code: script, voice, scenes, timing and captions all stay open to change.

Change it by asking

Give notes the way you would to an editor. Softer changes that part and re-renders. On paid plans, edits inside a video are unlimited.

You: Make the intro faster and say “approval rules” instead of “workflows”.

Softer: Shortened the intro and updated the script, voiceover and captions. Re-rendering the preview.

You: Show the Slack notification before the dashboard.

Softer: Swapped scenes two and three. Preview updated.

Illustrative example.

Branch it with Reuse

One sentence makes a new version for another language, audience, voice or format. The original stays exactly as it was.

Ledgerly launch · 16:9 · 60s

Original, untouched

  • “Reuse in German”

    German script, voice and captions

  • “Reuse for developers”

    Same product, technical angle

  • “Reuse as a 30s vertical”

    9:16 cut for Reels and LinkedIn

  • “Reuse with a warmer voice”

    Same video, new narrator, re-timed to the read

Features

Capture the Brand. Animate the Product.

Everything a software marketing video needs, from one sentence.

  • Brand kit from your site

    Logo, colours, heading and body fonts, and product screenshots, read from your website at signup. Editable, with your own font files if you have them.

  • Designed from scratch

    Every video is designed and animated as motion graphics for its own script: type hierarchy, layout and pacing. No templates, stock or generated footage.

  • Script, your way

    Softer writes it from one sentence, one idea per beat. Or paste your own word for word, or a rough draft for it to tighten.

  • Studio-grade voiceover

    Natural narration from a professional voice library, recorded as one continuous read. Change the voice in a sentence.

  • Music and sound effects

    A music bed matched to your brand, sitting under the voice, with optional sound effects on the cuts.

  • Kinetic type on the word

    Word-timed captions drawn into the animation, with every reveal cued to the voiceover. Muted autoplay still lands.

  • Every format

    16:9, 9:16 or 1:1, from 15 to 120 seconds. Branch a video to get the other shapes.

  • Your source material

    Upload PDFs, PowerPoint decks and images, and Softer builds from them.

  • 1080p MP4, as previewed

    The export is the video you approved in the preview. A 30-second video rendered in about 34 seconds in our testing.

Use cases

Launch Louder. Onboard Faster.

Samples use invented SaaS brands. Real sample videos are coming soon.

Compare

Drop the Footage. Show the Product.

How Softer stacks up against a studio and against AI tools that assemble footage.

  • What's on screen

    Video agency
    Anything, custom-made
    Footage-based AI tools
    Stock clips, generated scenes, avatars
    Softer
    Your product: animated UI, charts, type

  • Design

    Video agency
    Custom, by a motion designer
    Footage-based AI tools
    Templates over footage
    Softer
    Designed from scratch for each script, as motion graphics

  • Time to first cut

    Video agency
    Weeks
    Footage-based AI tools
    Minutes
    Softer
    Minutes

  • Cost per video

    Video agency
    $5k–$25k typical
    Footage-based AI tools
    Credits or minutes per month
    Softer
    $8–$10 on paid plans

  • Changes after delivery

    Video agency
    Paid revision or new project
    Footage-based AI tools
    Scene editor; some take text commands
    Softer
    Ask in words; unlimited on paid plans

  • Versions and languages

    Video agency
    Priced per version
    Footage-based AI tools
    Duplicate, translate or regenerate
    Softer
    Reuse: one sentence, original intact

  • Brand

    Video agency
    From your brand guide
    Footage-based AI tools
    Brand kit you set up
    Softer
    Your fonts, colours and product, read from your website

Detailed comparisons: agencies, footage-based AI tools, Synthesia, HeyGen.

Pricing

Pay per Video. Edit Without Limits.

The billable unit is a video. Iterating inside a video is unlimited on paid plans.

Free

See what Softer makes with your brand.

$0/month

Card required, no charge

  • 1 video
  • 2 generations
  • Brand kit from your website
  • Watermarked 1080p export
Start free
Most popular

Starter

For a steady cadence of launches and updates.

$50/month

$10 per video

  • 5 videos a month
  • Unlimited edits inside each video
  • Reuse: branch any video into new versions
  • 1080p MP4 export, no watermark
Choose Starter

Volume

For teams shipping every week, in every format.

$200/month

$8 per video

  • 25 videos a month
  • Unlimited edits inside each video
  • Reuse: branch any video into new versions
  • 1080p MP4 export, no watermark
Choose Volume

FAQ

Questions, answered

What kind of videos does Softer make?

Marketing and explainer videos for software: product launches, feature announcements, onboarding and how-it-works explainers. Each video has a script, a voiceover, a music bed and word-timed captions, and is animated as code: your interface, charts, type and motion graphics.

Do I have to write the script?

No, but you can. By default Softer writes the script from your one-sentence brief. You can also paste your own script, which Softer uses word for word, or a rough draft or outline for it to tighten. Either way, edit it in words afterwards, such as "make the opening punchier" or "cut the second paragraph", and the voiceover, captions and animation re-time to the new script.

Does Softer use stock footage or AI-generated video?

No. Everything on screen is animated from code, built from your brand kit, screenshots and uploads. There is no stock footage and no generated footage or avatars.

How do Softer videos look agency-made?

Every video is designed and animated from scratch as motion graphics by an agent that works like a motion designer: a real type hierarchy, your fonts and palette as the design system, your product's interface rebuilt as motion, one idea per beat, and kinetic type where every caption and reveal lands on the spoken word. See the anatomy of a frame.

What does the voiceover sound like?

Natural, studio-grade narration from a professional voice library. The script is recorded as one continuous read rather than stitched together line by line, and brand names are pronounced right. Change the voice at any time with one sentence and the video re-times itself to the new read.

How long does a video take?

Minutes. You watch the preview build live while Softer works. Export to 1080p MP4 is quick too: in our testing a 30-second video rendered in about 34 seconds.

How do I change something?

Ask. Type or dictate the change in plain words, such as "shorter intro" or "say 'approval rules' instead", and Softer re-renders the video. Edits inside a video are unlimited on paid plans.

What is Reuse?

Reuse branches a video into a new version from one sentence: the same video in German, for a different audience, with a different voice or as a shorter cut. The original stays exactly as it was.

How does Softer know my brand?

When you sign up, Softer reads your product's website once and builds a brand kit: logo, colours, heading and body fonts (your real font, or the closest open equivalent) and screenshots of your product, so the video matches how it actually looks. Every new video starts from the kit, and you can edit it at any time.

Can I use my own fonts?

Yes. Upload your font files to the brand kit and new videos use them. Videos you already made keep the brand they were made with, so editing the kit never silently rebrands a video you've shipped.

Will my video look like everyone else's?

No. There is no house template. The look comes from your brand kit and the tone from your audience, so a security product and an HR tool get very different videos. See cybersecurity, fintech and developer tools examples.

What formats and lengths are supported?

16:9, 9:16 and 1:1, chosen per video. Videos run from 15 to 120 seconds, with 60 seconds as the default. Export is 1080p MP4.

Can I upload my own material?

Yes. Upload PDFs, PowerPoint decks and images, and Softer uses them as source material for the script and visuals.

What counts as a video on my plan?

Each new video you create counts toward your monthly allowance. Iterating on a video, however many edits you ask for, is unlimited on paid plans. The Free plan includes one video with two generations and a watermarked export.

Do I need a card for the Free plan?

Yes, a card is required to start, but the Free plan costs $0. You're only charged if you choose a paid plan.

Softer

Make your first video

One sentence in. An on-brand video out, in minutes. Then change anything by asking.

Make your first videoSee pricing